Clinical Psychologist, Psychologist
I'm guessing you are referring to this new initiative from the AHRC and the Australian Government
http://somethingincommon.gov.au/backmeup
Cyber bullying is illegal. It can be reported to the police, the social media site that is being used (ie FaceBook, Twitter, etc) and the principal if the children are from the same school, or even the Department of Education.
It can also be good for parents to educate themselves and their children around the privacy settings on these sites as sometimes this in itself can minimise bullying.
It is difficult to be much more specific as each case of bullying needs individual attention - it is not a generic issue, but the information on the website above is good as is the following links
http://au.reachout.com/find/articles/cyberbullying
http://www.cyberbullying.info
I hope this is helpful
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